Bharti Retail Limited, a wholly owned subsidiary of Cedar Support Services Limited which belongs to the Bharti Group of companies, one of India’s leading business groups, owns and operates neighbourhood stores called easyday and compact hypermarket stores called easyday Market. These stores provide consumers immense value and wide choice with products of great quality at affordable prices. easyday and easyday Market stores promise Sabse Kam Daam Har Din and offer an extensive product mix at everyday low prices (EDLP), which are substantially lower on customers’ ‘monthly basket of products’ vis-à-vis similar stores. Inspired by its mission to ‘Enable India Live Better’, Bharti Retail’s goal is to establish a pan-India footprint and become India’s most-preferred multi-brand retailer.
easyday stores are one-stop shops that cater to every family’s day-to-day needs. They bring together a wide range of relevant goods, high quality products and great in-store experience and service, all under one roof. These neighbourhood format stores offer more than 3,000 products at the lowest prices. The wide assortment of goods include personal care products, stationery, household articles, hosiery items, as well as daily-need groceries including staples, processed foods, bakery and dairy products, meat and poultry and fresh produce.
easyday Market provides customers everything a great market offers, bringing together a potent combination of the familiar and the innovative, all under one roof. These stores range up to 55,000 sq. ft. and offer thousands of products displayed in a consumer-friendly manner that brings both entertainment and ease to the shopping trip. These include items ranging from apparel for men, women and kids, home furnishings, home ware, cosmetics, a wide range of kids’ toys, small appliances, mobile phones and stationery. These stores also have live bakery; meat, poultry and fish; farm fresh fruits and vegetables; grocery and general merchandise.
Sourcing: Bharti Retail sources high-quality products from Bharti Walmart Pvt Ltd, to ensure a robust supply chain for Bharti Retail’s stores. Bharti Walmart also sources and supplies products sold in easyday and easyday Market stores. All private labels in Bharti Retail stores are also supplied by Bharti Walmart.
Pan-India Footprint: The first easyday store was launched in Ludhiana and easyday Market in Jalandhar in 2008. Currently, there are over 210 stores in cities across Punjab, Haryana, Uttar Pradesh, Uttarakhand, Madhya Pradesh, Rajasthan, Himachal Pradesh, Chhattisgarh, NCR Delhi, Jammu & Kashmir, Maharashtra and Karnataka.